PORTFOLIO
Five case studies across telecom, business intelligence, machine learning, credit risk and market strategy, each with the challenge, the approach and the measurable outcome.
TELECOM · CAMPAIGN ANALYTICS
Profiling target segments and designing OBD, SMS and location-triggered campaigns for MTN Ghana’s 4G migration drive.
BUSINESS INTELLIGENCE
Automating lead KPI reporting into near real-time dashboards used by marketing and executive teams.
MACHINE LEARNING · AGRITECH
Predictive models on operational farm data that contributed to an estimated 15% yield increase across pilot farms.
MARKET INTELLIGENCE
Turning competitor activity, pricing dynamics and churn signals into business cases and go-to-market decisions.
MACHINE LEARNING · CREDIT RISK
Unsupervised segmentation of 100,000 banking customers into six risk profiles, pairing K-means with a DBSCAN outlier pass that isolates the highest-risk 3.3% for manual review.
Every project here follows the same honest structure: the commercial challenge, the analytical approach, and the outcome with real numbers attached. Where work is covered by confidentiality, I describe the method and the magnitude, never invented specifics.
I’m happy to walk through any of these projects: the data models, the campaign logic and what I’d do differently next time.
