ABOUT

Analyst, builder, storyteller.

I’m Clare, a data & business analyst based in Accra. I work at the point where customer data meets commercial decisions, and I like both sides of that line equally.

MY STORY

From computer science to customer value

I studied Computer Science at KNUST, where I learned to build things, and discovered that what I most wanted to build was understanding. Segmentation models, churn diagnostics, campaign experiments: the tools changed, but the question stayed the same. What is this data telling us to do next?

Today I’m a Data & Business Analyst at Huawei Technologies in Accra, working on customer value management for the MTN Ghana network. I profile subscriber segments, design acquisition and retention campaigns, and build the Power BI dashboards that let marketing and executive teams see performance as it happens instead of three days later.

Alongside work, I’m completing an MSc in Big Data Analytics at the University of Ghana, focused on business analytics, machine learning, statistical modelling and big data systems. I care about analysis that respects both the data and the people it describes: clear, honest and built to be acted on.

EXPERIENCE

Where I’ve done the work

OCT 2024 TO PRESENT

Data & Business Analyst

Huawei Technologies, Accra, Ghana

Facilitated the 4G migration commercialisation initiative by profiling target segments and designing OBD, SMS and real-time location-triggered campaigns that converted 2.1M customers on the MTN Ghana network.
Partnered with Sales & Distribution, Marketing and Channels teams to align targeting logic with commercial priorities, lifting conversion and reducing churn risk post-activation.
Automated lead KPI reporting with near real-time Power BI dashboards, replacing a 3-day manual process and enabling monthly and ad-hoc deep dives.
Analysed competitor activity, pricing dynamics and market trends into business cases, pitch materials and data-backed recommendations.

OCT 2022 TO DEC 2022

Project Management Intern

Bismuth Technologies, Kumasi, Ghana

Applied Agile methodologies to a business development initiative, using segmentation and market analysis to drive an estimated 70% increase in market penetration.
Supported proposal preparation, stakeholder engagement and progress tracking, including target setting and forecasting for client-facing KPIs.
Conducted competitor and pricing analysis to inform go-to-market strategy and partnership priorities.

KEY SKILLS

The toolkit

Analytics & Reporting

SQL
Python (Pandas, NumPy, scikit-learn)
R
Power BI
Advanced Excel
ML for segmentation & offers
Data storytelling

Customer Value Management

Stakeholders & Partnerships

Tools & Methodologies

EDUCATION

Grounded in theory

MSc Big Data Analytics, University of Ghana, Accra
Expected Oct 2026 · Business analytics, machine learning, statistical modelling, big data systems.

BSc Computer Science, KNUST, Kumasi
Graduated Nov 2024 · Vice Chancellor’s Student Excellence Award winner.

CERTIFICATIONS & TRAINING

Sharpened in practice

Blossom Academy Fellow, Data Analytics

Huawei Seeds for the Future 2022: AI, Cloud Computing, Digital Power, 5G

Ghana Tech Labs: Data Science with Python and MySQL

AWARDS & LEADERSHIP

Beyond the day job

Award-winning work

Vice Chancellor’s Student Excellence Award winner; finalist and 3rd prize winner at the Huawei ICT Competition Global Final 2024 (Innovation Track); Best Tech4Good Project in Ghana, Seeds for the Future 2022.

TEDxKNUST Lead Curator

Selected and coached 16 speakers from 70+ applicants and lifted audience engagement by 30%. Equal parts editorial judgement and stakeholder management.

Social enterprise leadership

Vice President of Enactus KNUST, leading social enterprise projects, fundraising pitches and brand communications; PRO for IAESTE Ghana.

Millennium Fellow

Part of the global leadership programme focused on sustainable development and innovation.

Let’s put the numbers to work

Browse my case studies, or get in touch about roles, projects and collaborations.