Writing
Notes on data, dashboards and decisions.
Short essays on making analysis useful to the people who have to act on it.
Short essays on making analysis useful to the people who have to act on it.
Analysis that changes a decision rarely wins on the maths. It wins on the story: start from the decision, one number per sentence, and the why one click away.
A rising churn number is a fever, not a diagnosis. Split it by tenure, channel and engagement, and look hard at the first week after activation.
Most dashboards die of neglect, not bad DAX. Five habits from replacing a three-day reporting cycle that decide whether a dashboard becomes part of how a team works.