MARKET INTELLIGENCE
ROLE
Data & Business Analyst, Huawei Technologies
TOOLS
SQL · Python · R · Power BI
TIMEFRAME
Ongoing
IMPACT
Data-backed retention & GTM decisions
Retention and go-to-market decisions are too important to run on instinct. The business needed a continuous, structured read on competitor activity, pricing dynamics and market trends, connected to what our own churn and engagement data was saying.
I combined external market monitoring with internal lifecycle analytics: diagnosing churn and engagement drivers from large subscriber datasets, mapping them against competitor moves and price changes, and identifying where we were exposed and where the opportunity was. Findings were packaged the way decisions actually get made: business cases, pitch materials and concrete recommendations with numbers attached.
The analysis stream informed retention and go-to-market decisions, from offer design to segment prioritisation. It also sharpened a personal conviction: analysis only counts when it survives contact with a commercial meeting.
BY THE NUMBERS
∞
continuous market & churn monitoring
3
lenses: competitor, pricing, lifecycle
1 page
the format a decision actually reads
Segmenting 100,000 customers by credit risk
