Replacing a three-day manual reporting cycle with dashboards that marketing and executives can check for themselves.
Lead KPI reports on conversion, campaigns and revenue took three days of manual work each cycle. By the time numbers reached decision-makers, the moment to act had often passed.
I rebuilt reporting as automated Power BI dashboards fed straight from campaign and subscriber data, modelled for slicing by segment, channel and campaign.
There are two views: a headline page an executive can read in five seconds, and analyst pages for digging into the why.
Reporting went from three days to near real-time. Marketing and executive teams now run their own deep dives, and analyst time goes into explaining numbers instead of assembling them.